The Story of the Travelling Kebabs, Chill Bey a thoughtful name given for serving Middle Eastern Food. Bey means a ‘Chieftain in the Ottoman Empire’. The identity for the brand had to be fun and quirky and explain the name. We went with the inspiration of an Elephant as its personality resonated to be a chief of the animal kingdom and was well used by the middle eastern The same is visible in their logo of Elephant as the Persian army had many elephants. The vibrant use of Yellow and Blue for the Logo are unique and easily recognisable.